LCI Spearheads Community Empowerment through Digital Marketing Initiative

From October 24 to November 16, 2023, the Language for Careers International Program (LCI) embarked on a transformative academic service project, targeting the Sao Thong, Ban Khlo Subdistricts in Ayutthaya, and the Sarika Subdistrict in Nakhonnayok. This initiative was designed to infuse the local communities with innovative online marketing strategies, including the 5P framework and design thinking, thereby revolutionizing their product channels on digital platforms. LCI students played a pivotal role in this community upliftment project by setting up and optimizing social media platforms such as Facebook, Instagram, Line OA, and TikTok for local businesses. This endeavor not only served as a gateway for local products to access broader markets but also provided LCI students with a practical, hands-on experience. Through active participation, the students honed their leadership and problem-solving skills, setting a foundation for continuous personal and professional growth. The project stands as a testament to LCI’s commitment to community service and student development, bridging academic learning with real-world applications.